Individuals and brands churn out fresh online content every day hoping to keep their audience glued to their sites. However, this isn’t an easy task to accomplish.
In fact, it is much easier to try and stick to a strategy that always works.
Things move pretty fast in the internet world. What was hot a few weeks ago fades away in a matter of days. Algorithms change, better content is created, and if you are stuck with one strategy, then you might lose your audience.
You need to keep re-inventing your content so that your audience can have something to look forward to each time. But how do you steer away from slumping into safe and boring content? This article seeks to answer this question.
So, what are some of the ways to avoid creating safe and boring content?
If you aren’t passionate about a topic, your readers will feel it. They can almost suspect that you are struggling to give your best. Writing with passion manifests itself to your readers more than you would imagine.
Approach your content like a challenge
Looking at the content you are about to write as a challenge motivates you to approach it tactfully. It makes you put yourself in your audience’s shoes, think about what they are expecting, and deliver it. The more you fail to acknowledge the challenge, the more you are inviting failure.
Grab and retain your reader’s attention
Has a movie ever captivated you within the first few minutes, but you could barely make it to the 30th minute? It happens in writing too. Nevertheless, you can avoid this by capturing your reader’s attention from the heading all through to your last sentence.
Remain in the creative space
In order to write interesting content that will hardly bore your audience, you have to stay within the creative space. The internet offers a wide array of avenues to help you remain creative. Stay on the lookout for the next fresh idea always, and check out what other people are writing and brainstorm.
Use examples and illustrations where applicable.
Sometimes, for your audience to relate well with what you are writing about, you have to offer realistic examples. Relevant pictures also, not only connect, but also entertain your readers.
Make your content useful
Whenever you pick a topic, make sure that it's useful for the reader. If you are talking about product features, show the audience how they stand to benefit from the particular features. Otherwise, if the reader is left wondering how something could be useful to them, they might as well stop reading.
Incorporate simplicity and directness in your content
Readers will always go for what they understand easily. Use simple articulate sentences. If a reader is struggling to decipher the meaning of your written words, the chances are they will opt to look for another article that can help them faster.
Questions motivate readers to think and keep reading so that they find answers. Whenever you ask a question, follow it with a comprehensive answer because the reader is eagerly waiting for it.
Tell Relatable Stories
You don't have to start every article with a story. But, if you know of a story that is relatable and can help your reader understand where you are coming from, feel free to go for it. The audience will relish reading the story.
Create authentic content
If there is one thing that can make an audience dismiss you really fast, it is writing farfetched content. When your readers realize that your article is not authentic, they get disappointed and move on pretty quick.
Create Fun Content
Readable and fun articles are every reader’s joy. However, this is not always easy to create from the writer’s perspective. In order to write fun content for your audience, look for a unique angle to express put your point across.
Get feedback from your audience
The comments section can help you take your content to the next level. Give your readers a platform to react to your content. Once you read their feedback, you will be able to know how they feel and even get more ideas of what your next blog should be about.
Deviate from the rules
In every discipline, there are set rules that people follow religiously. In writing, these rules entail certain formats and styles. Sometimes, however, the rules limit you from writing brilliant content. Once in a while, surprise your audience by breaking the rules and writing refreshing content.
Look beyond your competition
In most cases, content creators are obsessed with watching the moves that their competitors are making. Did you know that you could look further beyond your niche? You can do much better by learning from people who are not within your field. When you notice a great idea or style elsewhere, apply it in your field if it's possible. You might be surprised at how well it resonates with your audience.
Safe and boring content is easy to create, you barely have to break a sweat. However, you could have more fun by avoiding mediocrity through the above-mentioned tips. Besides making your audience happy, you will undoubtedly feel proud while at it.