Thanks to the rising significance of digital marketing, it is easy for marketers to over complicate their digital marketing strategy. This is all in the hope of trying to benefit as much as they can from it.
From social ads to content creation to proactive or reactive social, if your digital marketing strategy feels complicated, that’s probably because it is.
You may note that you are spending a lot of money, time and resources on digital marketing, but not getting the expected ROI, if any at all. Could it be because you are Overcomplicating your digital marketing strategy? Here are 4 signs to look out for;
You visit multiple sites whenever you want to post content
While it is crucial for a business to have several social media pages on various platforms, that does not mean that you have to post your latest content or link images on each of these pages individually. Opening your Facebook, Instagram, Pinterest or Twitter whenever you want to post new content can leave you feeling overwhelmed. And, the chances of these posts falling through the cracks increase significantly.
To prevent yourself from overcomplicating the entire process, consider using social media management tools like Hootsuite or Buffer, which allow you to automate posting simultaneously on multiple platforms. You will be amazed by the time and the level of sanity you will regain by simply using these tools.
You spend too much time brainstorming ideas whenever you want to create content
Brainstorming is important when undertaking any creative task like content creation. However, if you find yourself spending too much time brainstorming whenever you want to curate a post, you may want to reconsider your content creation process.
Start by planning out and implementing a content calendar. This will allow you to plan your posts at least two weeks or a month in advance so that you can schedule a dedicated brainstorming and content creation time to curate several topics at a go. This way, when it is time to post, you will spend 0 time brainstorming since you already have a topic and title ready to go.
Forcing yourself to come up with great ideas every day
Today’s consumers want content that is fresh, relevant and offers something of value to them, which is why original content creation is crucial to your digital marketing strategy. However, this does not mean that you need to base your entire content strategy on original content. This only makes it more challenging for you to stick to your original content strategy than necessary.
Instead, consider repurposing and curating content as well. For instance, you can take one of your highest performing posts, and post it across all your social media platforms.
After that, see if you can pull information from it to create an infographic. You can also build a webinar around it, base a podcast episode on it, write a follow-up or update it. Curating great content can help take the pressure off creating new content every time. It can also help you build strong relationships with other influential bloggers and brands in your industry, which is key to expanding your following and reaching new audiences.
You keep trying new strategies, platforms, and trends
It is no secret that the digital world moves fast. Often times, it leaves most marketers feeling like they need to jump on every new development immediately to avoid being left behind. But, taking this route can backfire, especially if you are not taking the time to evaluate each new development before you decide to adopt it into your marketing strategy.
A great example of these new developments is Facebook Live. Live streaming is a natural extension of video marketing, which is why it should become a part of every business’s marketing strategy.
However, this does not mean that you need to start streaming live immediately. To create a successful live streaming experience, you need to take the time to prepare, publicize and choose a confident brand rep who is ready to go live online.
The same applies to jumping onto every social media platform as opposed to focusing on the ones that fit your brand well. For instance, B2B businesses tend to get more success from Twitter and Facebook than from highly visual platforms like Instagram and Pinterest. So instead of jumping onto every new trend or development, choose that best resonate with your audience and brand, and then build on them.
Overcomplicating your digital marketing strategy is an easy trap to find yourself in. Save yourself the trouble by streamlining what you can and carefully choosing where to focus your energy.