Just like building a home, building a startup without the right tools sets you up for failure. Other than the process being painfully slow, the end results will not be impressive.

To change this course, you need to invest in a powerful tool and the right people to use them. To get you started on the right foot, here are 8 must-have tools for building a startup.


HubSpot is a lead capture and management tool. It contains a vast array of features to create landing pages, manage communication with leads, track leads, all in one place, to increase traffic and conversion rates. This tool is specifically used for inbound marketing with the aim of getting prospects interested in your brand’s offering, ensuring they receive world-class service and ultimately converting into buying customers.


Social media plays a major role in the success of startups. As consumers become more social online and sign up for multiple social networks, it is crucial that businesses keep up and find ways to engage with them on social media. Buffer is a social media analytics and scheduling tool that aims to help streamline your social media strategy. It eliminates the need for posting numerous times on 6 or 7  different platforms in a day. Brands can use it to optimize posting frequencies to maintain a relevant social media presence.

Live Chat

Staying in touch with your customers is one of the most important things you can do when running a startup. With everything that is done online being interconnected with a focus on the social aspects of business, Live Chat ensures your customers have their questions answered fast, if not in real-time. Hence, they can use this feature for troubleshooting before making a purchase or customer support after buying. Above all, customers appreciate the personal touch that comes with Live Chat and the feeling that their needs are being catered to.

Men talking in the cold


As a business owner, the last thing you want is to be held down by HR-related issues like managing employees. Deputy is an award-winning workforce management tool. This tool can help you manage your team through a robust range of automated features including time and attendance management, employee scheduling, payroll, communication, tasking, and PTO. Deputy helps you to have the right staff in the right place and time.


Poor accounting is one of the leading reasons why most startups fail. This is because most small business owners don't have the time or knowledge to handle their accounting. Fortunately, there are various accounting tools that can be used to curb this need.

Wave is a cloud-based software that helps startups with less than 9 employees with their accounting. It comes equipped with an easy to understand interface and free accountant-approved software. Some of its features include invoicing, payroll, business reports such as sales, tax reports, balance sheets and software for your personal finance.


Sales are essential for any small business’s growth. Pipedrive is a sales pipeline tool that helps business create a straightforward and visual pipeline. This makes it easy for teams to track their leads and their progress down the pipeline, allowing for follow up and forecast sales.


Usually, most startups lack the time to test various approaches, whether they are launching a new product or website. Fortunately, through the use of A/B testing, they can try different approaches and learn from the results.

Optimizely is a great tool for optimizing your campaigns. It works by providing businesses with quick feedback in real-time, allowing them to act on it while a campaign is still running. As a result, it helps them make better-informed decisions in the future.

Google Analytics

This is a must-have tool for any startup business. It is the tool that helps you understand the whats of your business, helping you decide the next viable step. Google analytics is a great tool for tracking all types of metrics. It collects data by tracking the traffic coming from organic search, referrals, paid search, direct search and e-mail campaigns and compiles into a meaningful report to help you understand your visitor’s behaviour. This tool is free and relatively easy to use.

As a startup, you have little no time to waste. And with the right arsenal of tools, you can be more productive without needing to spend a fortune. These tools also let you focus on making money as opposed to attending to administrative tasks.