Almost all of your existing and even potential customers access the internet, and the surest way of reaching them is through digital marketing. On the same note, you can use this type of marketing to outdo your competitors and improve the overall performance of your business.
If you are running a creative agency, you know how difficult it can get to distinguish yourself from other similar service providers. You need to be extra smart otherwise you may end up not getting any clients. Here are simple digital marketing strategies that you can use to streamline the performance of your creative agency.
Educate your customers what you provide
One common mistake that most creative agencies make is assuming that their customers are already aware of the services that they provide. In the real sense, only a small fraction of your potential customers may know what you do and how you can be of help to them. Some might just have heard about what you offer, but chose to ignore altogether due to various factors.
As an agency, it is your responsibility to give them full information about your services and how they can help them. If you are offering SEO services, take your time to educate your prospects on what it is, its importance and how their businesses can benefit from it. Don’t assume that they already know what it entails.
Show your uniqueness
There are tens if not hundreds of agencies like yours that are targeting the same clients. Why should a potential customer leave nine others and hire you? It’s all about being unique. Show the prospects why you stand out from the rest of the competitors.
What do you have that they don’t? Whether it is the skills, experience, qualified staff or attractive rates, don’t hold back from revealing it. Keep in mind that it is the little unique details that can sway the minds of your customers to sign a deal with you.
One way of showing that you are an authoritative figure in your niche is by sharing your experience through creating educative content that is relevant to your line of service. This can be done through articles or even videos. You can also host a webinar or podcast where you can talk about the topics that relate to your business. Doing this will earn you respect from everyone, including your competitors. People will also trust you when it comes to providing specifics services, and at the end of it, you will acquire more clients.
You can't make any significant strides if you decide to lock up yourself in the office. As a creative agency, you need to be extra social. Venture yourself outside and meet new faces. You never know, some of them could become your most loyal clients. Additionally, participate in social events where there are a lot of people. Talk to as many of them as possible and give them your business card.
Build a beautiful website
A website is the backbone of a digital marketing strategy as you use it to showcase your services portfolio, and how customers can contact you. The plan here is not just about building any website and waiting for customers to call, but to have an elegant design that visitors will like.
The content on your site should also be well-structured so that visitors can have an easy time navigating on it. Publish everything that customers need to know about your business and don’t forget to optimize it for SEO.
Be fast to respond
Once your customers are aware of the services that you provide, their initial steps would include making an inquiry. They would be interested to know more about you, your rates and any other vital information. What you need is to respond to them as soon as possible; don’t postpone or keep them waiting. Remember that they can still be lured away by another agency that responds to them promptly.
Sometimes, you may not be able to get back to them on time due to reasons beyond your control, and that’s why you need the Adsoup software. This is a sales CRM that can help you respond to queries from your customers faster. Note that faster responses tend to increase the conversion rates.
If you want to see your customer base grow faster than before, consider implementing these simple digital marketing strategies to the letter.