Most studies done on social selling shows that businesses reap an average of 45% more opportunities when they use social media compared to those that don’t use it.
Additionally, companies that are best in using social media to sell their products and services achieve a standard gain of 16% in revenue. Below are some of the ways that small businesses can apply in using social media to sell more:
Choose the social network that is most relevant
Getting mixed up in the big social networks that are being launched now and then is quite common. The start point is to identify that social network that will be a good match for your current and potential customers.
According to research conducted by Forrester, Facebook takes the lion’s share for all the age segments, but the majority of decision makers prefer LinkedIn and Twitter. You can use Facebook and Instagram to sell products that are appealing to teenagers, but if you are targeting decision makers, Twitter and LinkedIn are the best networks for you. The secret of emerging the winner and succeeding in selling on social media is using the same platform with your current and potential customers and being active on it.
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Build a credible reputation
Building an excellent reputation on social media for your business may sound complicated, but it’s not always the case. You don’t need a massive following to have a decent reputation. For a local company, all you have to do is to connect with the right people for your business. This will save you the time and resources of connecting with people who may not be relevant to your business.
You can begin building awareness for your brand by creating an online presence that is a perfect presentation of what your business does. The online presence should be both offline and online.
Brand translation through visual marketing can be your starting point. You also need a feel and a look that is designed to match your persona, and this should begin with your website, your logo, social media graphics, and blogs. You can create the graphics by yourself or get someone who is an expert in creating professional and captivating visuals that are a true representation of your business.
Attracting potential customers
To attract potential customers through social media, you can start by ensuring that the geotagging on your Facebook Business page is properly set up. This will enable people to check-in anytime they are on Facebook, and this will result in free advertising as their friends will want to see what they checked in.
With Facebook users having an average of 100 friends most of whom are local, every check-in translates to 100 potential clients. The advantage with this is that the post is much better than that which is boosted, as this is a check-in from the real customers.
In order to get more check-ins, you can give special incentives to those who check-in. This is a better way of connecting with the right target market rather than casting a wide net and end up attracting bunches of people who may be irrelevant to your business.
Diversification of marketing efforts
Don’t put all your eggs in a single basket is an old age saying and is relevant to selling on social media. Diversifying the marketing efforts requires you to become focused on who is the target audience for your business. Invest in focusing on the potential clients rather than those demographic clients you already have.
The above information will be your guide in choosing the social network that you need to spend much of your time on. You will come to know more about these social sites as you dedicate yourself to learning about how to use them for your small business.
Make sure you cross promote information contained in other online marketing pieces as soon as you decide on the social network that you are going to use. Diversification of your online marketing helps in expanding the length that your business can reach.
Making these small changes can have an enormous effect on the success of social media marketing for your business. It is not the massive following on every social media site that will help you sell more, but employing some strategy, data, the right tools, and dedication.