Creating a sales funnel is a crucial marketing strategy for any business. This is ideally a marketing strategy angled towards taking a prospect from being a total stranger to being a client. A sales funnel is an important component of your overall marketing campaign and forms the foundation of a solid relationship with your customers.
Coming up with an effective sales funnel requires the use of various marketing tools and skills. At every stage of the sales funnel strategy, you will have to employ specific tools and marketing techniques to successfully get the customer to the bottom of the funnel where they will ultimately make a purchase, build loyalty and promote your business.
Below are some helpful tips on how to build an effective sales funnel:
Create a Great Product
There cannot be a sales funnel without a product to promote. However, simply having a product is not enough. It has to be great. It has to be something that people would actually want to buy. Creating any kind of a sales funnel would be a useless attempt if the product is not enticing enough to attract the right customers.
This is the only way to get customers to go through the entire length of the funnel. Otherwise, they won’t go past the awareness stage. The customer will only stick around long enough if they see potential in your product.
One way to come up with a great product is to study your established competitors. Know what they are creating, how they do it and then work on making their strategies even better.
Identify your target customer
At the top of the sales funnel is the ‘awareness stage.’ This is where you make the prospective lead aware of your product and prove to them that it is the ultimate solution to their problem. But before that, you will need to identify the prospect first. Going in and advertising your products or services blindly could cost you a lot in terms of time and investment.
You need to have a clear picture of who your target customer is and then work on reaching out to them. By doing this, you will be in a better position to not only figure out the needs of your target customers, but also tailor your products to satisfy those specific needs.
How to attract target customers
After identifying your customer, a great sales funnel will then work on how to draw them. Remember, you cannot covert them if you don’t have them. You should be able to establish how to drive the potential customer to your product.
One way of doing this is by sending the prospect to your product page or website. There are a number of ways you can achieve this. If you have an effective SEO strategy in place, customers will find you and bring themselves, but if you don’t, you will have to look for them and then attract them.
Advertising is a popular way to attract leads. This includes PPC campaigns using such platforms as Google Adwords, social media advertising, and influencer marketing.
Engage and convert leads
Getting a lead to your product page will not guarantee a sale. You still need to convince them that they came to the right place and that what you have is exactly what they have been looking for. A good sales funnel will look at how to keep the customer engaged and reduce bounce rates.
If the customer lands on your product page, what do you have in place to keep them engaged and likely to convert? Will they simply find the products and nothing else? If all you have are your products and nothing to convince the potential customer why they should buy, the bounce rate will be devastatingly high. All your efforts at attracting them would have been for nothing.
There are many ways to keep the customers engaged. You can use blog posts, visual content, tutorials among other techniques.
With the right strategy in place, building an effective sales funnel should not be a problem. The key is to create a great product, identify and understand your target customers and then work on attracting and converting them. Without a great product, a sales funnel, no matter how thought out it is, would be useless.