The success of any business is highly dependent on its sales strategies. Without proper planning, maintaining long-term prosperity may become harder than necessary. This is where the importance of a sales funnel comes in. If you are looking to maximize your sales and revenue, then it is crucial that you create a sales funnel website.
What is a sales funnel?
A sales funnel, also known as a conversion funnel is a path that leads take through your website, which ultimately results in a CLOSE. Although the number of visitors to your site may be large, you may realize that your sales are still low. This is majorly due to leaks at various points of that path where the prospects drop off, resulting in a smaller percentage of conversion of the original group. Building a robust sales funnels website helps you direct your leads through the path that you want them to take while eliminating leaks to minimize loss of potential leads.
Here are six steps to creating a sales funnel website:
1. Set up an attractive website
For a majority of websites, a soft sell always works better than a hard sell. You will get more leads that lead to conversions if your site looks loyal and trustworthy to consumers. You can achieve this by listing reviews of your product, providing them with relevant articles, tips, newsletters and other valuable content.
2. Conduct a target audience research
Before building a sales funnel website, it is important that you understand who your target consumers are by researching. Some of the things you need to find out include:
• Who they are
• What is their interest
• What is their preferred social media platforms
• What they like
• What is their pain point
Once you understand your target audience’s likes, dislikes, and needs, this will help you market
your product or service effectively. These insights are also crucial to creating a successful sales
3. Create a buyer persona
Next, create buyer personas. Base these personas on key questions like: • How will your product benefit them • What triggers or motivates them to buy • What are their goals • Demographic information
An accurate buyer persona will help you optimize and personalize your sales funnel marketing
content for maximum lead generation and conversions.
4. Plan a unique lead generation strategy
The next step involves developing a strategy that will help drive targeted leads to your site. There is a wide variety of strategies that you can use for lead generation with the most effective one being landing page optimization. A website’s landing page is the first impression that a potential customer has on a business. Hence, make sure your landing page looks great. It also needs to encourage visitors to take action, be it making a purchase, signing up or subscribing to your services.
Some of the other traffic and lead generation strategies include:
• PPC campaigns
• Social media advertising
• Guest posting
• Influencer marketing campaigns
5. Develop a strategy to engage and nurture your prospects
Once you have successfully driven traffic to your site, the next step is to engage and nurture them. This can be done by educating them about your products or service and how they can benefit from them. A great way to achieve this is through:
• Social media posts
• Relevant and valuable content
• Email newsletters
• Engaging and informative photos and video
6. Convert the leads
What’s left at this stage is to convert your prospects into paying consumers. Make this conversion process as easy as possible for the leads to help them complete their purchases. You can do this by:
• Creating a one-step sign-in/ sign-up option
• Simplifying payment and checkout
• Reducing steps and form fields
Once you have your sales funnel website up and running, you need to keep it alive. You can do
this by following up with all the new customers that you have acquired and ensuring that they are
happy with your products or service. You can also offer membership-based reward programs to
lure and motivate the customers to keep coming back for more.
Understanding the sales funnel and how to integrate it into your website effectively help you to
increase conversions. Before creating one, take the time to understand your buyers through the
creation of buyer personas. After that, keep those buyer personas in mind whenever you consider
incorporating a new strategy, and ask yourself how it will resonate with them.