Even if you have the best product and a bulletproof business plan, you’re nowhere without a Marketing Campaign.
My name is Benjamin, this is Adsoup Insights, and today I’ll be talking about How To Set Up A Marketing Campaign.
A marketing campaign focuses on growing and maintaining your customer base and it starts with a plan. The plan doesn’t have to be formal, but it should be strategic and include data and objectives. A strong marketing plan will be your campaign handbook and will help you to use all the tools at your disposal in order to generate leads and increase sales.
Let’s start with – Number 1, Analyse Your Current Status
You’re about to embark on a marketing makeover, so let’s start with the “before picture”. Analyse your company as it is now. Define your business, it’s strengths and weaknesses and how it compares to the competition. Gather base level data regarding sales and lead generation.
Number 2, Focus on Your Target Audience
Take the time to really understand your customers by writing a paragraph or list describing your prospective customer. Cover the basics like age, gender, and location then get into lifestyle. Are your customers adventurous or conservative? Innovative or traditional? How often are they buying your product and why?
Take the time to clearly define your audience; their wants and needs, habits and lifestyle, because you’ll be referring to this section as you develop the next stages of your marketing plan.
Number 3, State Your Goals- and be precise.
Now that you have a clear picture of where you are now, it’s time to describe where you want to be. You can aim high, but make your goals realistic, based on the facts you just described in your initial analysis. An example might be a 10% sales increase by the end of your next quarter. Your goals should be measurable so that you can easily track your success.
Number 4, List Your Tactics
Now it’s time to create a plan of action. What strategies and tools will you use to call upon your target audience and reach your goals?
The best marketing plans cover prospective customers at all stages of the sales funnel, so be sure to specify what you’ll do differently along the way. For example, you might list Facebook ads to generate new leads, and email newsletters for returning customers. Include everything from social media to print ads, discount codes to cold calls, but only include relevant tactics that you plan to use effectively. In short, keep it realistic because now we’re onto –
Number 5, Set Your Marketing Budget
Based on your goals and tactics, set a reasonable budget for implementing and maintaining your marketing plan. This will most likely take the form of a percentage of your projected sales. Thankfully the Internet provides many low cost tools to help you make the most out of a tight budget, but remember that marketing is crucial to the success of any business and making it worthwhile to invest.
So, you’ve analysed your current state and your target audience, you’ve outlined tactics and budgeted accordingly. That’s it for set up and the rest is up to you. As your business grows, adjust your marketing plan and budget accordingly, but never stop marketing!
Thanks for watching this episode of Adsoup Insights. I’m Benjamin. For more videos like this, be sure to subscribe to our YouTube Channel and like our Facebook page. Thanks for watching and I will see you again soon.