Are you ready to start running an online store? One of the names that should come into your mind when you hear a discussion about e-commerce is Shopify. What is Shopify, how should I use it, are there any benefits of using Shopify? What are its cons? These are some of the common questions that most people ask about Shopify. Read on to the end of this article as we are going to answer all the questions that you may be having about Shopify.

What is Shopify?

Shopify is a comprehensive e-commerce software that you can use to set up a fully-fledged online shop. It manages all the aspects of a typical store which include maintaining an inventory, accepting payments, responding to orders, customizing your storefront, calculating the appropriate taxes, assists you to determine discounts or vouchers among others.

Shopify can be used in any store, regardless of its size or the industry that it belongs to. If you have decided to make it the number one choice for your online store, let’s look at how you should use it.

Sign up

This stage is all about creating an account on Shopify. It is a simple process that will require you to enter your basic details, including your name, password and the store name. You need to pick a unique store name or otherwise, the system won’t proceed. The system can also give you name suggestions that you could use.

Some of the other details that may be required during the sign-up process includes your physical address, country, and contact number. Shopify will also ask for the products that you intend to sell. After a successful sign-up, you will have full access to the dashboard which will enable you to implement various actions with just a few clicks.

Design and appearance of the store

While on the dashboard, you can proceed to choose an ideal theme for your store. Your theme and layout will determine how visitors will navigate on your website. Shopify has plenty of themes, both free and payable. Explore all the available themes and preview them to see whether they suit your needs. Note that the themes are editable through theme editor. Once you are impressed with the visuals of your site, save the changes and proceed to the next stage.

Add products to the store

You can now start adding products to your Shopify store. For the physical products, you may choose to upload one product after the other manually or upload them through CSV file which is ideal for situations where you have a broad range of products.

Shopify allows users to import products from other e-commerce platforms such as Magento. If you are selling digital products such as music, you may have to install a digital delivery app. The same applies to services. If your online store specializes in services, you still need to get an app. Remember to include a detailed description of every product that you add to the store.

Set up shipping fees and taxes

Set up the shipping and tax rates on every product that you are selling. The shipping rates may vary with the location and the nature of products sold. The same applies to tax rates as they change with the type of goods.

Add the payment options

Customers need to find a way of paying for the goods that they are purchasing on online stores. Shopify accepts different payment options that don't require the use of third-party software. Some of Shopify's payment services include credit cards, Google Wallet, PayPal and Amazon Payments.

Pros of Shopify

  • Versatility- can work on any store
  • Works with Point of Sale (POS)
  • Easy to use, thanks to its user-friendly interface
  • Supports numerous payment gateways
  • Reasonable payment packages
  • Comes with a wide range of responsive templates, meaning that you can test different options before settling on one

Cons

  • Shopify URL structure may be detrimental to your SEO efforts.
  • You need an external domain and email hosting service

Setting up an online store shouldn’t be complicated as some people assume. Shopify makes the whole process smooth ride even if you have zero experience on matters of web programming. It also helps to declutter some of the things on your to-do list, and you will spend most of your time on other aspects of the business.