Search Engine Optimization has always played an integral role in digital marketing. Though most digital marketers have sound knowledge of SEO, it might be a big deal for most beginners.
Search Engine Optimization revolves around understanding how various search engines such as Google work and creating content marketing content that ranks higher. Good SEO practices ensure that your marketing efforts are tremendously effective. They should bring your sites free organic traffic.
Nonetheless, the digital marketing space is extremely competitive. To create a solid online presence, you need to have excellent SEO skills. If you are a beginner, you have to learn how to use keywords and other SEO tricks to rank high. This is a continuous process as the demographics keep changing. In case you have been wondering how you can improve on your SEO game, here are 5 powerful SEO tips;
Create quality content
Providing value is a must so long as you want to rank 1 on Google in 2019. In fact, you can use keyword generating tools among other SEO tricks and still fall short. More so, content that doesn't answer your audience's questions effectively will not help your brand.
There are an estimated four million blogs published on different blogs on a daily basis. This means that the competition is enormous. As soon as your audience realizes that your content is not helpful, they look for alternatives. So, it is imperative that you create high-quality, insightful content for your audience.
Write an SEO oriented title
A title is what introduces your message to the readers. Therefore, it should be captivating and be able to give the reader a clue of what the content entails at first glance.
Besides that, it should stimulate the reader's interest, and make them want to read more.
Make your website mobile-friendly
In this mobile era, people want to access various sites on their mobile phones and other portable devices. Nowadays, phones come with a larger hardware capacity, which has made it possible for a majority of mobile users to rely on their phones while browsing over the internet.
According to experts, this trend is expected to keep growing. And for this reason, your website should be mobile friendly and have an exemplary bounce rate to fend off completion. This will help your brand to rank higher on Google.
Ensure your site loads fast
Page load time has proven to be invaluable time and time again. No matter how good and SEO friendly your content is, a site that loads slowly will affect your ranking negatively. Moreover, users love sites that load efficiently.
When your site loads slowly, users spend the minimum time trying to get through. They then get frustrated and disappointed and opt to try out the competitor's sites.
Installing WP super cache can help boost your site's loading speed. If you usually upload images to accompany the written content on your page, using Shortpixels can help optimize your images by reducing their size.
Learn to write lengthy SEO articles
Writing great and long SEO articles that range from 1500-2500 words is a good way to improve your ranking. This is instrumental when it comes to keeping people coming back, attracting a fresh audience, as well as generating sales.
Experts say that long articles packed with helpful information and the right keyword ratio rank better than short ones. Keep the range of words specified above in mind as you don’t want to exceed a particular threshold that would prove to be too much for your audience.
A few years ago, you could just select the right keywords and your site would rank. There weren’t as many brands with an online presence as there is today. With an average SEO capability, your site would thrive. But now, search engines such a Google keeps advancing their algorithm and you have to keep up.
Apart from that, many business owners are now taking advantage of the internet. All these factors have made the competition stiff. However, if you have keenly read this article, then you know what to do to rank higher on search engines.