Amazon is undisputedly the largest online retail store in the world. It is a company that surpasses the $ 100 billion mark in annual revenue per year. What’s more intriguing is that Amazon has raked in billions of dollars each year consistently. This makes it the world’s largest internet business in terms of revenue.
You may be tempted to think that it is the large stores that benefit from the holiday season. But on the contrary, some medium-sized and small stores hit a record high in sales during the holiday season. The Christmas period is especially popular with such stores. This is when most customers flock the stores ready to spend a good amount of their money.
Holiday seasons such as Black Friday, Christmas and Cyber Monday offer a great opportunity for most businesses. This includes those that have been operational for just one year. They tend to flourish more in sales during the last months of the year.
The holiday season is a perfect time for business owners to deploy their best marketing strategies. Businesses can reap the immense benefits of using email marketing to convert customers.
If you take advantage of the holiday season, you can convert a significant number of customers who may remain loyal throughout the coming year. It is estimated that traffic grows with a whopping 400% in the festive season, and as a business owner, you want to make the most out of it.
It takes impeccable preparation to grow your sales during the holiday season. During this time, you may need to intensify your marketing efforts. Also, you want to employ relevant messages and platforms to reach your target market. And since your sales are likely to skyrocket, stocking enough merchandise is highly important. The last thing you want to do is disappoint your customers.
Growing your sales during the festive season depends on various factors such as the size of your store, your industry of choice as well as your previous sales. If your business is medium-sized with a significant flow of traffic, you can expect even more customers in the last 3 months of the year. As a small business owner, your business should be booming during such times.
What you sell will also determine your level of success. For instance, if you are in the clothing and fashion industry, your sales will grow exponentially.
A company like Amazon sells a wide array of items to people all over the world. This also contributes to its massive sales in the final months of the year.
The economics of Christmas
In most countries around the world, Christmas is huge. This is when people shower their loved ones with gifts. People also buy supplies in advance as well as decorations. The holiday season starts quite early. As early as October, small businesses can already notice the growth in sales.
It is imperative that you start your marketing campaigns before the end of October. Shoppers start coming out in large numbers by mid-November. By this time, customers should be familiar with your online store. You can use this opportunity to announce holiday offers to your target market.
It is overwhelmingly evident that most businesses perform extremely well in sales over the holiday season. No matter how small your store is, this is a period of growth. If your store has been operational for less than a year, the best time to do business is already here. Some of the customers that you will acquire during the holiday season may turn out to be your most loyal customers in the coming year.