The demand for content is high. Statistics gathered from a study done by DemandGen's shows that 75% of B2B purchasers solely depend on content as their research medium before they make a final purchasing decision.
This means that you must be consistent in implementing the best strategies if you need a long term success in content marketing. Below are some of the top strategies that embrace the future of content marketing:
Creating problem-solving content
The content you create should be able to solve the customer's challenges. After all, content marketing is a strategic and purpose-driven approach which creates and distributes available content for its audience.
Since content marketing aims at moving the customers to take practical actions, it should inform and educate. Problem-solving content will undoubtedly attract and sustain your customers for an extended period.
Personifying the Marketing Appeal
Most customers prefer to read the content or information provided by experts only. This means that quality content marketing needs to be done in perspective and an authoritative voice.
Personalized content is not just more attractive, but also convincing and appealing to visitors. For instance, Advisory YouTube videos, how to articles, and TED talks attract a large user base since the content is always personalized to attract the users' attention.
Optimizing the Content Marketing Message
The mere frequency and presence of high-quality content is not the only solution to gaining high traffic to your site. Before the dissemination, you need to come up with an effective plan of how you will create and modify your content.
The creation process involves both science and art. By default, online marketing success will depend on how well you have integrated art and science into content marketing. A reader can only be converted to a potential customer when the content is informative enough.
Anticipating Emerging Trends
Content marketing is rapidly becoming the only solution to embracing the future of e-commerce. As such, the leading media companies which solely depended on magazines and other modes of advertising have exclusively embraced content marketing.
Also, companies which solely relied on the traditional ways of communication are now using online methods to reach their target clients. This is a new strategy aimed at embracing the future of content marketing, and thus, content marketing is no longer an option when it comes to winning customers.
Embracing the Multi-media Usage Era
Communication technology advances have triggered reliance and the use of mobile devices. This is because a significant number of customers today use mobile phones and the modern means of communication.
The multimedia usage era has created a perfect platform for marketers to pass their reformations. Unlike before, you can now reach a vast user base by merely advertising your products through the major social media platforms such as Facebook and Instagram.
Distribution and resurfacing
The way you distribute your content to the public is as important as how you create it. For this reason, you need to adopt proper distribution channels for your content regardless of the size of the audience.
This specific tactic has helped significant publications like the Atlantic, which gets more than half of its traffic through its marketing content. The resurfacing can include the evergreen hits, temporal content, nuggets of information or the newly refurbished stories.
Authenticity and transparency
Authenticity and transparency are essential values when it comes to marketing. After all, there is no need for creating content which does not accurately reflect your brand's targets or missions.
86% of potential clients say that they consider authenticity before they make the purchasing decision, while 73% of customers would purchase more products from a company that promises transparency.
Segmenting an audience
Selecting your target audience is among the top considerations you make when starting your business. The same case should apply when creating your content. You can't come up with content that is suitable for everyone.
Selecting a specific topic or content for your target audience will ensure that you use fewer resources and that you pass your information straightforwardly.
Content Marketing Is Invaluable
It's undoubtedly true that the future of content marketing is more influential, prosperous, and critically essential as compared to traditional marketing forms. With that said try to apply the above-discussed strategies to tap into this marketing potential and consolidate your business success.