When it comes to selling services online, you have many options to choose from. Google and Facebook are the two most effective ways to drive traffic and leads back to your business. These platforms are both completely different, similar, unique and extremely efficient when it comes to selling online.
Whichever of the two you opt to use, they give you unprecedented access to hundreds of millions of users. They also have the necessary tools in place that can make your marketing and demographic targeting a lot simpler.
However, even with these features, most people are still not able to sell their products or services on Facebook. Before you start selling online, it is prudent that you understand the features that set these two platforms apart. This way, you will be able to decide which products or services to sell on your Facebook pages better.
Selling on Google
Google has established itself as a leading search engine worldwide. It has an endless stream of people searching through their database every second of the day. Therefore, Google is highly recommended for selling products and services that consumers are more likely to research about such as fixtures and accessories.
Selling on Facebook
This social media network has surpassed all other social networks, including MySpace to become the most popular and addictive social network in the world. Unlike Google, Facebook users are not actively searching for resources, products, or content through their pages. However, each user offers tons of demographics and data, which can be incredibly useful for businesses looking to sell online. This information can be used to optimize and target their advertisements fully.
So what is the best product or service to sell on Facebook?
Dean Alms - a Facebook commerce specialist, compares f-commerce to attending a game of baseball. While you are there specifically to watch a ballgame, the chances are that in the course of the game you will end up buying some beverages, food, a baseball T-shirt or a cap. Still, you did not go there to shop.
As a business person looking to make Facebook sales, appreciating this role will make you better in the near future than those who view Facebook as just an alternative E-commerce channel. Fortunately for you, you can use this information that Facebook is all about impulse purchasing to come up with ideal services and even build an f-commerce store that is designed solely for selling.
How can you determine what to sell on Facebook?
Since we have figured that spontaneous sales mostly drive f-commerce, your success on this platform should rely on your ability to attract impulse buyers.
Impulse buyers are consumers who make unplanned, emotionally driven and spontaneous buying in response to a trade stimulus. While most people purchase impulsively, there are some groups of people that are more disposed to impulse buying, and they include;
- Under 40’s
- Already shop online
- Enjoy shopping
- Disposable income
Therefore, when choosing a service to sell on Facebook, your target market should resonate with these variables. More importantly, your service should be something that is highly likely to be purchased on impulse.
Luckily, all products and services, when presented in the proper way and to the right audience, can be purchased spontaneously. In fact, impulse buying makes up about 30-50% of all customer purchases. Nonetheless, there are specific features of a product that make it more appealing to impulse purchases, including:
- Cheaper products: Affordable services that are exciting and enjoyable are more likely to be purchased on impulse. Thus, you should offer self-gratifying services that will not put a dent in the buyer’s pocket if you want to make sales on Facebook
- Symbolic products: This includes items like badge brands like sports and club products, luxury and beauty, fashion, music and other forms of media. In case your target audience defines itself as a part of what you sell, then Facebook is a great platform to sell your merchandise.
- Instant gratifiers: impulse buyers also love purchasing products or services that can be relished immediately. Therefore, downloadable digital products are likely to yield more success and lead to more Facebook sales.
Since impulse buying drives Facebook commerce, you will want to sell your merchandise in a way that accelerates buying on impulse. For instance, you can include promotional incentives that are primarily in terms of exclusive or limited discounts, special editions or volume offers.